History

eMediaRep was founded in July 2007 to provide web site advertising representation for web publishers who care about the content and tone of the ad messaging displayed on their site.Robert and Linda Williams, the company’s founders, have a long and successful track record in media start ups, including National Cable Communications, now a billion dollar national cable television representative, and National Public Broadcasting, which was acquired by National Public Radio in October of 2007.

Management

Robert Williams, Partner

Robert Williams co-founded eMediaRep in July 2007. He also currently serves as the President and CEO of National Public Media. Robert began his entrepreneurial career as the co-founder and associate publisher of The Real Paper, a weekly newspaper published in Boston in the 1970’s. He then went on to found National Cable Advertising (“NCA”) in 1981, which he later merged with Katz Media to create National Cable Communications in 1995. He oversaw National Cable’s growth from inception to 14 offices with 225 employees and over $200 Million in annual sales. He co-founded National Public Broadcasting, now National Public Media, in 1997.

Linda Williams, Partner

Linda Williams, partner and co-founder of eMediaRep and President/co-owner of Williams Communications, Inc. has had a long career in the media business. Starting at The Real Paper in Cambridge, MA where she served as Sales Director, she was Executive Vice President and co-founder of National Cable Broadcasting (now National Cable Communications), the leading national cable advertising representative. While with National Cable Broadcasting, she conceived and developed CableTrack, the leading media planning software and database for Cable TV. Linda served as President and founder of Advanced Media Systems, a Marketing company for CableTrack. She was also a partner/co-founder of National Public Broadcasting (now National Public Media).

Robin Kroopnick, National Digital Sales Manager

Robin began her advertising sales entire career as Sales Manager at National Cable Advertising, then moved to head up Advanced Media Systems, which created the web-based CableTrack Database. She then became SVP for Electronic Data Services for National Cable Communications, which brought together every ad agency and cable operator in a web-based EDI billing and payment system. Before working with eMediaRep, Robin worked with National Public Broadcasting to call on national accounts for The NewsHour and Marketplace.