Ad Specifications

eMediaRep adheres to the standards established by the Interactive Advertising Bureau (“IAB”) – www.iab.net - and is able to incorporate all of these standards, including display, rich media and video on our publishers websites. As we also provide customized services to our publishers, we also recognize that certain standards are not complimentary to our publishers’ websites and will exclude those advertising formats.

Ad Operations

eMediaRep’s affiliation with Operative – www.operative.com - enables it to provide our publishers with DoubleClick’s DART ad serving solution, which is considered the preeminent ad serving solution in the market, at a cost effective price.

eMediaRep is also a full service partner and manages all trafficking and billing for our publishers. Our trafficking services include:

• Creating orders
• Establishing campaign parameters (flight dates, geography, etc.)
• Inserting creative into the server
• Testing the functionality of the creative file
• Optimizing the campaign (boosting click through)
• Controlling impression delivery
• Providing real-time campaign reports to advertisers